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Mobile games are the best tool to kill the boredom, thus, mobile gaming is a money-making market for potential revenue. The market is expected to grow USD 44.64 billion by 2020-2024. Popular mobile games like Candy Crush or PUBG encourage many entrepreneurs to invest in game development. 

 

If you’re also looking to leverage profit from the mobile game industry by developing a winsome game, then all you need to do is create a list of app requirements and hire a renowned game development company. In this piece of content, we are explaining important factors to build a profitable game in 2020, popular games, and secrets of successful game development.     

Why Creating A Mobile Game is A Profitable Idea?

Do you know? The gaming app category is ruling the list of popular app categories in the app store. Both the App Store and Play Store rely on gaming apps, thus, investing in game development is a profitable idea.    

 

Popular Gaming Apps Worldwide

 

Game App Category Ruling The App Store

According to Statista, “Gaming apps are the most popular apps based on availability, as about 25 percent of all apps available fit in this category. Gaming is also an app category with high mobile user engagement – in June 2016, 88 percent of digital gaming time was spent via mobile apps. As of May 2019, Clash of Clans was the top-grossing gaming app, generating more than 1.54 million U.S. dollars in revenue per day.”

 

The top 10 apps list (2019) of Google Play Store also leverage from Games, 7 out of 10 apps are gaming apps with most revenue generated in 2019. Therefore, it’s clear that people love to play mobile games and they are addicted to popular games. Entrepreneurs are also looking to leverage this trend by building mobile games.   

 

Why Most Video Games Aren’t Profitable?


It should be considered that there are millions of mobile games available on the App Store, but not every game is profitable. The key point of a profitable mobile game is an addictive and better user experience, unfortunately, only a few mobile games sustain these essential features.   

 

  1. Less Attractive 
  2. Less Addictive
  3. Lack of Targeting Audience
  4. Average UI and UX

How To Build A Profitable Mobile Game? 

As mentioned above, most of the mobile games fail to attract users, therefore, you should hire a professional game development company.  Having an experienced team of game developers can help you to build a profitable as well as productive mobile game. There are many factors to consider while creating a successful mobile game, some of them are listed below:       

Market Research: 

The first and foremost thing is to do proper market research. As you know creating a mobile game is not a big deal, building a profitable game is a real task. Building a successful mobile game is not a cakewalk but market research can help you out in many aspects.

 

  • Brainstorming & Ideation 
  • Targeting Audience 
  • Competitor Strategy 
  • Latest Game Trends

Recite A Story: 

Every game has its own story and workflow to attract users, make sure your story is interesting and addictive. Telling a story doesn’t mean script telling but it means a step by step workflow of your game functionalities. So, create an appealing storyline with appropriate facts for your dream mobile game. 

 

Example: PUBG mobile game is the most popular game worldwide and the success key is a compelling storyline. From parachute landing to Winner Winner Chicken Dinner all go with smooth storytelling. Every aspect of PUBG is logical and addictive, make sure your game also contains the same addiction.

User Experience & User Interface:

The success of every mobile app relies on its UI & UX. Normally, User Experience is an afterthought for a basic mobile application but when it comes to creating a mobile game, UX is the most important factor. It is responsible for a robust game’s performance and better interaction with users. 

 

UI & UX also include the features and functionalities of your dream mobile game. Adding futuristic features is always appreciated but creating a bloated mobile game is not good for app performance.  Make sure your mobile app has essential features with minimal app size. You can hire game developers with ample expertise to build a profitable app having fewer app sizes.

Mobile App Platforms:

The main task is to choose the better app platform for your dream game development. There are mainly two types of app platforms: iOS and Android. You should choose one platform as per your targeting audience and business requirements. 


  • Android 
  • iOS (iPhone)
  • Windows
  • Cross-platform 

 

Cross-platform allows app owners to build existing apps on other app platforms using code reusability. It is a fast and cost-effective solution for creating a profitable mobile game. Most of the app owners use this methodology to create mobile games on both iOS and Android platforms without investing an extra amount.  

Compatible With Latest Technology:

There are millions of mobile games available on the app store, make sure your dream mobile game has ample potential to beat the competition. Your app should be unique in terms of technology such as 2D, 3D, and VR enable. 

 

  • 2D & 3D Gaming Experience
  • High VFX For Real Experience
  • Compatible With VR Products 

Leverage Social Media Advantage:

Social media is the best platform for the game industry, there are vast opportunities to grow on social media platforms. Facebook allows users to watch live video games and Livestream to make money for individuals.   


  • Social Media Integration For Registration
  • Allow Users To Share Achievements
  • Real-time Play With Friends Feature
  • Facebook Livestream Gaming 

Profound Monetization Method:

A successful application without revenue is worthless. You should focus on the monetization strategy before investing in game development. Here, we are explaining how to get profit from mobile games?


  • Freemium App
  • In-App Purchase
  • Sponsored Content
  • Advertisement (Text, Video, Carousel)
  • Allow Real Money Gaming
  • Pro Subscription Plan 

Hire Game Developers From Relevant Area:

Last but not least, choosing a game developer is an important task. hire game developers from relevant areas, if you’re from Australia then you should hire game developers from Sydney to make the best out of it. The other advice is to choose developers from a renowned game development company

 

Appsteller Apps is a leading game development company in Australia, having more than 10 years of experience in mobile game development. Our dedicated game developers are inquisitive as well as stubborn to create something beyond expectations. We have ample expertise in building profitable yet addictive mobile games.


Conclusion:

While wrapping up this article, one thing is pretty clear that creating a mobile game is a profitable idea in 2020. The cut-throat competition insists entrepreneurs to find factors about how to build a profitable mobile game. 

 

We discussed top mobile games worldwide, factors to build a profitable mobile game, and monetization methods. All you need is to find a target audience, add relevant features, build winsome UX, and hire a renowned game development company to make the masterpiece.


Author info

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Allan L. Bigham

Allan L. Bigham is a content writer, specializing in web design and development services. For over a decade he's been sharing his industry knowledge through blog articles just like this one.