We all know that this is the mobile era, and we are living with utmost ease due to this portable and fantastic device. In this technological era, it is an understatement to say that businesses should have a website. Almost every business has at least one functional website. But we can not say that for mobile application, because apps have become a necessary tool for businesses.
A plethora of studies done by Oracle and MobileSmith have proved that more than 60% of users prefer mobile apps over web apps to make a purchase online.
Another study has revealed that more than 81% of Americans owns a smartphone. The user behavior has evolved with time, which makes having a mobile app compelling reason for businesses for reaching out to potential customers.
You might have a few questions swirling in your head that why should a business build an app?
What are the key benefits of owning a mobile application over a web app? For answering these questions, we have pondered over it and have researched for so long, which brought us to list down these nine spellbinding reasons.
1. Mobile App Boosts The Branding
You can use the mobile app as your brand ambassador. Websites usually rely on the browser to support functions, but unlike that, mobile apps are designed as per the brand and market needs with the customized features that can make a more user-friendly platform for your brand. The best thing with apps is that you can later do version upgrade and uniform it according to your business vision and what users demand from you.
Mobile applications can become your 24*7 salesman.
2. You can Take Leverage of Device Features
Mobile apps have an extra advantage than web apps; mobile apps allow you to utilize the native device features through code such as camera, GPS, compass, etc. These features help your business and reduce the pain of the users. Consider that you want to build a social media app that needs your profile; nowadays, social media needs access to the camera, GPS, etc. so an app will be the choice. Even if you want to develop an app for your apparel store or any business, you will have to utilize the device features which you can access through the app.
3. Notify your users of your offers
With the mobile app, you can notify your user of the exciting offers you are giving them through the app notifications. There are two types of app notifications that you can use to promote your business. One is in-app, and another is push notifications. They both are really valuable and have proven to produce leads to the companies. Be on the phones of your customers and become the market leader through customer engagement.
Through push notifications, the user is able to receive the notifications whether he/she opens an app or not. Basically, the promotional update notifications you get on your device are the push notifications. This helps businesses in reaching their audience, and it receives a great response from the users also.
In-app notifications are received when the user opens the app. It does wonders for mobile engagement. It just not make your users return to your app but also boost their engagement rate. In-app notifications play the role of the roadmap to assist users in accomplishing their desired purposes.
4. Users spend more time on mobile apps
As we said earlier that we researched this and stats by Yahoo Flurry Analytics, have proved it that 90% of the consumers mobile time is spent on mobile applications and the state of app usage is growing 6% year-on-year. So it's clear now that it's a mobile app world, web just lives in it.
5. Mobile apps are swifter than web apps
According to mobile app developers, applications are proven to be quicker in responding to the actions of users than web apps. The reason behind this is that mobile apps allow storing the data locally on the device. Thus the user can retrieve the data in the blink of an eye.
Apart from the speed, you can also provide personalization and seamless experience to your users through mobile apps.
6. Boosts Productivity
Another advantage of mobile applications over web apps is that it lets you communicate directly with your users by sharing the same platform. Users can place an order from here, and the vendor or owner can reply within the app, and the owner can also track the user behavior which tends to increase productivity by 40% with readily available reports with assembled consumer data.
Besides this, communicating directly through the mobile app with your users reduces the advertisement and marketing spending of your business.
Though developing a mobile app or dynamic web app, both can be costly affairs. While both channels have their advantages, mobile apps notably can help you in getting tremendous growth through its higher personalization and operational efficiency. According to studies and research, it has shown that users are spending more time on mobile applications and business should present where its users are. It's the right time to develop an app to unveil the potential of your business, so contact leading mobile app development companies to guide you on your way to lead the mobile app market.
Hope you got the answer of which one to choose Mobile App or Web App for your business.