Digital marketing strategies become the most adaptive terms for businesses in 2023. After the pandemic, businesses are leveraging digital marketing benefits to make headway. Social media and content marketing is the real fuel to implement digital marketing campaigns in the right way.

During this pandemic, we all saw a significant negative impact on business growth. Now, it’s time to bounce back with profound marketing and increase the growth in a certain way. Digital marketing is one of the best cost-saving solutions yet effective ways to achieve business growth.

In this particular article, we are explaining the latest digital marketing strategies to improve your business growth in 2023 that includes social commerce, user’s search intent, video marketing, micro-influencers, and many more. So, grab your coffee and enjoy reading!

You might be wondering:

Why invest in digital marketing services?

To give you quick insights, Let’s check Digital Marketing benefits:

• Cost-effective Marketing Solution
• Each of Filtering Targeting Audience
• Global Reach & Chance to Viral Content
• Trackable Reports & Results
• Personalization for Individual Users

Digital marketing is a fine mixture of organic and paid marketing that includes content marketing, SEO, Email marketing, PPC, Social Media marketing, affiliate marketing, and digital advertising.

Top Digital Marketing Strategies in 2023:

Brand Storytelling:

Every brand has a story to tell, why don’t you? We all are concordant on the point that engagement is the key in digital marketing. No matter how good your content is, if it fails to engage your customers, then everything is worthless.

As per Curata, “Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.”

People will never buy products, they buy experience. Meanwhile, try to make them feel well and connected with your brand story. Let share your journey, why you started, and your future goals in a story format. I bet people are gonna love your brand.

Storytelling is an art that can help you to build loyal customers, trustworthy relationships, consumer attention, and increase sales. If you really want to add a creative flavor to your digital marketing campaign, start storytelling. Top digital marketing agencies are also offering content planning for brand story creating.

Social Commerce Is A Lead Magnet:

Instagram was the first social media platform that introduced shopping functionality via digital media platforms. It was started in 2017 as testing for the new shopping experience and now all the brands (especially fashion) are using this digital marketing strategy.

Credits - LA Times

The above social media post from the MVMT Instagram feed showing the Instagram shopping functionality at its best.

The best thing about the above Insta post -

• Shoppable Content
• Shareable & Engaging Post
• Offering Ease of Shopping
• Doesn’t Feel Like Promotion Post

Social commerce allows you to generate more sales by engaging your customers with content. Instagram and Snapchat are offering similar shopping experiences for product-based businesses. Hire digital marketing experts to make the best out of social commerce.

Micro-Influencer Marketing:

Influencer marketing is a kind of digital marketing strategy that includes brand collaboration, product placements, and endorsement from influencers.

Credit - TheMediaAnt

Why Influencer Marketing?

Social media influencers carry a certain amount of followers having expertise in a particular field.

Influence marketing is a kind of “word of mouth” marketing, where a person is recommending a product/service to their audience.

Benefits of Influencer Marketing -

• Better Branding For Small Businesses
• Targeting Traffic & Quality Leads
• Convey Brand Message
• Expand Audience Reachability

There is a contradiction that influencer marketing is a part of celebrity marketing, but it’s not true. Social influencers are common people who build a community using their own skills, so people can relate to them easily.

“Micro-influencers” is a fresh term in marketing. It means approaching niche-related influencers who have strong command over your targeting audience. Having mass followers doesn’t mean somebody is perfect for you.

Things to consider before the partnership with Influencers -

• Check Their Social Media Accounts
• Review Their Follows Activity
• Check User’s Engagement
• Check the Previous Brand Endorsement
• Choose Influencer From Relevant Industry

So, if you’re planning to form a partnership with influencers, search for someone who has a similar audience and similar industry. A social media specialist can help you out with an effective influencer marketing funnel. Influencer marketing is one of the best social media marketing in 2023.

Search Intent Is The Secret Sauce:

Search Intent is also known as User Intent, is an actual goal while users are trying to search for something. The intention behind every search is known as the user’s search intent. Google is improving search results day by day in order to offer a better search experience, user intent is the main part of this journey.

As per Google’s article on “how search intent redefining the marketing funnel?”, search engine traffic is used with assistance every time. People want quick and relatable results to make their life easier.

You might be thinking:

How to understand a user's search intent?

User intent is similar to the buyer’s persona, it is an intent behind every search query.

• Understanding Mobile Users
• Research Voice Search Keywords
• Location Specific Search Intent
• Time Specific Search Intent

All you need is to write SEO-friendly depth content that satisfies a wide range of queries. Just remember one thing, what is the purpose of your targeting customer when searching specific keywords.

There are several types of search intent queries, such as

• Know Query (Information based Queries)
• Do Query (Action based Device Queries - call, play music)
• Website Query (Search specific website, information)
• Visit-In Person Query (Hotel, monuments, Trip Search)
• Commercial Query (Buying Keywords Queries)

You can use the search intent strategy for social media and content marketing campaigns. Also, try to create EATable content for better quality page ratings.

Do Experiments With Content Formats:

Most of the businesses do invest in digital marketing services but they only focus on conventional platforms. Content is a sum of information or a message to convey to the target audience. And to convey massage, we need different forms such as -

Formation of Content Creation Types -

• Text Content - Blog, Article Creation
• Audio Content - Podcast, AudioBooks, Audio only platforms (Clubhouse)
• Video Content - Social Live, Video content channels YouTube, TikTok
• Image Content - Image related content Instagram, Snapchat
• Graphics Content - Motion UI, Infographics Content

Above are the basic types of content creation. You should optimize Infographics for SEO to attract more internet traffic. The best strategy is to create content, convert it into all formats, and share them on all social media platforms.

Here’s the best part:

Creating content in different formats and creating content on different platforms is not the same. We recommend focusing on a targeted social media platform and share all kinds of content over there. You should understand which social media strategy is best for your brand?

Quick Key Takeaways:

• Digital marketing offers a higher return on investment (ROI)
• Digital marketing is a cost-effective marketing solution for 2023.
• Video marketing, Email Marketing, Webinar are still working
• Storytelling can convert your business into a brand.
• Social commerce is a lead generation magnet for direct selling.
• Use influencer marketing to promote your product/service.
• Try to create versatile content to engage your audience.
• User intent is the future, try to craft quality content accordingly.

Conclusions:

While wrapping up the article, one thing is pretty much clear that digital marketing is a must-tool for every business. The unique strategies for the digital marketing campaign are social commerce, micro-influencers, social live, webinar, video marketing, search intent, and brand storytelling.

Try these digital marketing strategies to grow your business digitally. You can hire digital marketing experts from a reputed digital marketing agency to avail maximum topbenefits. Well-skilled digital marketing experts have a bag of tricks to increase your brand awareness and lead generation.